An advertisement doesn’t necessarily have to be “in your face” to be effective. For example, take a look at the promotional concept that Brazilian ad agency AlmapBBDO prepared for Volkswagen’s genuine auto parts.
The agency came up with the idea of placing special banners on popular video spoofs on YouTube. The ad reads, “Don’t accept imitations. Prefer original parts. Click here.”
However, instead of pointing towards a VW site, by clicking the banner, viewers were redirected from the copy to the original song.
According to the agency, for every $100 spent, the banners generated 125,000 views and around 500 clicks.
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