When you are on a tight marketing budget, the only way to achieve your goal is to be creative. Nissan’s answer to this problem in Dubai was to team with most popular house-hunting site in the Gulf region called Dubizzle.
The Japanese automaker created a new media format for the website that matches the user’s home, budget, neighborhood, and family size with the right Nissan model.
Furthermore, once the users single out a house, the HouseHunter Test-Drive app offers the option of being picked up by the Nissan model that matches their lifestyle to go for a ride to view the home.