French carmaker Peugeot wants a piece of the pie in the popular family sedan segment in Russia with the launch of its locally built 408 saloon, which is already offered in several other regions around the world including China and South America.
The 408, which is a four-door sedan version of Peugeot’s 308 hatchback with a 100mm longer wheelbase, goes on sale in Russia with a starting price of 549,000 rubles (US$18,000 / €14,000).
Along with three different trim levels, the 408 offers Russian buyers a choice of three 1.6-liter petrol engines with 110hp, 120hp and 150hp, and a more frugal 1.6-liter turbocharged diesel rated at 112hp that returns a combined fuel consumption of 5.0lt/100km (47mpg US).
During the presentation of the 408, François Poirier, the Director General of Peugeot Russia said:
“We are delighted to present to Russian customers a new, modern and practical family saloon that combines an expressive appearance, excellent road handling and a high level of safety.”
He continued: “The new car will be assembled at the factory in the Kaluga region. All the above mentioned qualities of the new Peugeot 408 are supplemented with the very attractive price of 549,000 rubles.”
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