As part of the 240hp (179kW) Falcon EcoBoost launch in Australia, Ford’s local division in cooperation with JWT Melbourne prepared a new online commercial called the “Cane Toad Road”, which for the time being, is not intended for television.
The viral video kicks off by showing a pair of cane toads, which are native to Central and South America, but were introduced to the northeastern parts of Australia in the 1930s to control the beetle population.
The two cane toads are sitting on the road talking to each other before they notice a car coming their way. Ralphie, the male toad, sees no reason to move quickly as he rightly guesses from the sound that it is a four-cylinder model.
Only problem is that the Falcon EcoBoost’s four-pot is turbocharged and it approaches much faster than Ralphie anticipated with dire consequences… Needless to say, no real cane toad was harmed during the filming of the clip.
“This is seriously different for Ford; we thought the best way to overcome people’s preconceptions of Falcon EcoBoost was to kill a cane toad,” said JWT Melbourne creative director Jim Ritchie. “Although, we’d like to reassure everyone that no cane toads were injured in the making of this video. In fact, Ralphie and Les received nothing but star treatmen.”
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