In their never-ending quest to grab the attention of consumers, automakers and their marketing teams alike come up with all sorts of strange ideas.

Hyundai’s South Korean arm, for example, created an extended spot to answer a question nobody really asked: Can a car go faster than an arrow?

The vehicle in question is the South Korean market Genesis Coupe 380 GT that’s equipped with a new direct-injection 3.8-liter V6 engine delivering 345-horses (350PS).

And since some might be wondering if the video has been manipulated in any way, Hyundai notes: “This scene is 100% real. There are no computer graphics or digital tricks in the film.”

Head past the jump to watch the short clip.

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