With sales of the all-new 2013 Altima well underway, Nissan is now rolling out a new marketing campaign for the mid-size sedan model that competes head on with the likes of the Toyota Camry, Chevrolet Malibu and Volkswagen Passat.
The new campaign is entitled ‘Innovation that Excites’ and includes four TV commercials named “Wouldn’t It Be Cool”, “Break Up”, “Enough”, and “New York” as well as print, digital and social components.
In the ads, Nissan is focusing on features like the base, four-cylinder Altima’s 38 MPG highway fuel economy which the Japanese brand says is best-in-class, the car’s handling and acceleration credentials, the new Easy Fill Tire Alert System and what the company describes as “NASA-inspired “zero-gravity” seats”.
Below you will find the four new TV spots.
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