GM has cooked up a new marketing campaign for its 2013 Cadillac ATS sports sedan that debuts online this week and includes 60- and 30-second television spots scheduled to air during the Opening Ceremony of the London Olympic Games on July 27.
The campaign is named “Cadillac ATS vs. the World” and it consists of a series of films showing GM’s BMW 3-Series rival in various parts of the globe, from the deserts of Morocco, to the streets of Monaco and the Guoliang Tunnels in China.
“[The] ATS was developed to take on the world’s best sport sedans,” says Don Butler, vice president of Cadillac Marketing. “So we designed a world challenge for ATS to dramatically demonstrate its all-new purpose-built chassis and advanced technology in a global, cinematic adventure.”
The short films, ads and photography were directed by Academy Award-nominated documentary filmmaker Joe Berlinger, and automotive expert and filmmaker, Jeff Zwart.
The person behind the wheel of the ATS in the films is Derek Hill, champion race driver and son of Phil Hill, the only American to win the World Driving Championship.
Besides the trailer, Cadillac has also released the first video that takes us on a trip to windswept Patagonia in Chile, and which you can check out right below the break.
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