The first video trailers of the brand-new Opel Adam have hit the web following Tuesday’s presentation of the premium mini and in advance of its grand premiere at the Paris Motor Show this fall.

There’s no denying that Opel and its sister brand Vauxhall are trying to market the Adam as a more up-to-date and playful alternative to the Fiat 500 and to some extent, the MINI, something that is evident in the video spots as well as the photo gallery, which we have updated with new images.

For the time being at least, the Adam will be offered only in Europe with a choice of three gasoline engines producing between 69hp and 99hp (100PS).

It will reach showrooms across Europe in January of 2013.

PHOTO GALLERY

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