Being the world’s largest and most successful manufacturer of hybrid vehicles with more than 4 million worldwide sales since the first Prius hit Japanese showrooms in 1997, Toyota has every reason to promote hybrid technology as the latest and greatest thing to ever come along for your car.
In this commercial titled ‘Advanced World’, the Japanese automaker imagines a future world that has progressed in every field except automobiles, which are depicted as polluting and noisy hand-cranked cars from the beginning of the previous century.
At the end, the ad reads, “No world will be truly advanced if automobile technology goes unchanged.”
The TV spot was developed by Saatchi & Saatchi Italy, and directed by Xavier Mairesse. You can watch it for yourself in the video after the break.
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