The Fiat Group is once again upping the customization game for its Abarth brand with the launch of the new “Fuori Serie” programme at the Paris Motor Show later this month.
“With the ‘Fuori Serie’ programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customized down to the smallest detail by a team of specialized Abarth designers, engineers and mechanics,” Fiat said in a statement.
The Italian company added that from now on, only models of the Fuore Series will get the 178Hp (180PS) power tuning and feature the exclusive 695 brand.
To help customers in their selections, Abarth has created two collections, one for the liveries and exterior colors, and the other for special materials and trim levels, such as carbon finishes, dedicated personalization plates and technology accessories like the Harman’s JBL audio system.
To give us an idea of what clients of the brand can achieve through this new program, Abarth will showcase a 695 (the aforementioned 178Hp version of the 500 mini) dressed in a livery inspired by the Fiat Abarth 131 Mirafiori “Olio Fiat” rally car of the late 1970s.
Aside from the two-tone paint job, racing stripes and “Olio Fiat” markers, the display model is also fitted with carbon fiber license plate holders, A- and B-pillar decals, and mirror caps, plus hood vents (though to be honest, the latter look like they were photoshoped on the car pictured here…).
Abarth added the current collection of exterior liveries is inspired “by the cars that have written the brand’s history” such as the Fiat 750 Record, 124 Sanremo and X19 prototype, and that they have been reinterpreted with new materials and finishes.
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