Opel’s brother-in-arms, Vauxhall, is exhibiting three examples of its new Adam premium sub-compact, each prepared by a different artist.
Fred Butler, Louise Gray and James Small are responsible for what you see in these pictures and video, with the three cars being displayed outside the home of Vauxhall Fashion Scout, Freemasons’ Hall, Covent Garden from Friday, September 14 to Tuesday, September 18, 2012.
Niels Loeb, Chief Designer, Exterior, Vauxhall Motors commented: “Working alongside Louise, James and Fred has seen automotive and fashion design merge. As designers, we all create ideas but are also challenged by different rules and lead times. The ADAM Journeys project has provided an insight as to how we can work alongside such talent. We’re proud to present ADAM Journeys.”
The new Adam will make its global debut at the 2012 Paris Motor Show towards the end of the month, where both Opel and Vauxhall will reveal pricing and open official order books to customers.
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