Volkswagen is sure not wasting any time at all getting the word around about the 2013 Golf Mk7.
After the Berlin presentation on Tuesday, September 4, and the lightning reveal of an online configurator in Germany, VW has now launched an international advertising campaign for the seventh generation Golf.
The campaign will consist of three phases, the first of which asks online users seven personal questions “designed to encourage reflection”, according to the automaker.
Among other questions posed on VW’s dedicated website are “If you could only listen to ONE SONG for the rest of your life, which one would it be?” and “If you could choose only ONE PLACE to live for the rest of your life, which one would it be?”
“Future is about engagement: great cars, great products, great image are the base for the foundation of a strong brand”, explains Giovanni Perosino, Head of Volkswagen Marketing Communications. “To reinforce the image of Volkswagen we are trying to create ads that touch people´s hearts with authentic, human, appealing and clear messages.”
Along with regular users, VW has also called for the help of celebrities such as DJ Paul van Dyk and professional skateboarder Tony Hawk to publicize the campaign on their own online social channels.
The second phase of the new Golf campaign will follow at the end of October.
You can get a taste of the new campaign in the photo gallery below, while if scroll further down, you will find two videos from the Golf’s Berlin presentation, one of which comes courtesy of our Dutch friends over at Autoblog.nl.
PHOTO GALLERY
VIDEO