General Motors is looking into the world of fashion for some promotional work on its new 2013 Chevrolet Malibu.
The automaker joined forces with New York-born fashion designer Isaac Mizrahi who came up with a six-piece Malibu Collection for women inspired by the lines, materials and shapes of Chevy’s mid-size sedan.
“The 2013 Malibu is a beautifully designed car,” said Mizrahi. “Each piece of my capsule collection was inspired by the features of the car, from the leather seats that feel like they are hugging you, to the ice-blue interior lighting.”
In designing the clothes and accessories, Mizrahi met up with a number of Chevrolet execs including Malibu Advertising Manager Mary Kubitskey.
“Collaborating with Isaac Mizrahi on this collection has helped us speak to women who embrace style, but still want a smart product to make their lives easier,” said Kubitskey.
Below you will find details and pricing on Mizrahi’s Malibu collection for women.
- Malibu Driving Moccasin ($110): Made in Napa leather, with a quilted, cushioned insole. The color was inspired by the Malibu’s Crystal Red Tintcoat color.
- Malibu Blouse ($140): Blouse with robin’s egg blue silk crepe. Hidden buttons and pocket complete this piece.
- Malibu Leather Jacket ($298): Buttery-soft black leather jacket with quilted detailing, interior blue contrast piping and a slightly fitted structure that resembles the contrast stitching on the seats.
- Malibu Double-Handle Tote Bag ($260): Rich saturated cobalt blue bag in pebble leather with black interior and blue piping along the zipper.
- Malibu Colored Skinny Jean ($73): Coated, poppy red color with a touch of stretch to conform to any body type.
- Malibu Oversized Boyfriend Watch ($110): The watch’s blue face is inspired by the Malibu’s interior light, and it’s complemented by silvertone detailing.
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