What does the Dark Knight have in common with Kia? Not much really, but the South Korean carmaker is wearing its Batman cape to support DC Entertainment’s “We Can Be Heroes” campaign, which is a relief effort to battle hunger in the Horn of Africa.
The Batman-themed Optima is the first of a series of eight customized Kia cars that will be released over the next 10 months, with each model representing a character from DC’s Justice League.
Kia worked together with DC Entertainment and RIDES magazine to design and manufacture Batman’s Optima that receives a matte- and piano-black paint scheme with yellow accents and LED lights along with a lowered suspension, a ground effects kit, Ksport performance brakes, custom-designed 20-inch black wheels and a performance exhaust system.
Other exterior details worth mentioning is the custom front grille shaped like a batwing and the bat signal etched into the HID headlights.
In the bat…cabin, the Optima is upgraded with special seating surfaces in black leather and suede with bold yellow accent stitching, while there’s also a Bat suit and cowl awaiting the driver in the trunk.
“Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia’s top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car’s potent combination of premium features and turbocharged performance,” said Michael Sprague, executive vice president, marketing and communications at Kia Motors America.
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