If there’s one thing Fiat has proven to do well in North America, is capture viewers’ attention with its ads – well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.
Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
The new spot is appropriately named “Topless” and once again, features the startling Romanian supermodel with a cheeky scorpion, which if you haven’t noticed, is Abarth’s brand logo, doing what many men would dream to do to Menghia’s bathing suit.
It’s worth mentioning here that Fiat’s previous ad with Menghia, was named “Best TV Commercial” at this year’s D Show held on November 28 in Detroit.
“It is great to see a video that was created on a shoestring budget and not intended to be shown on television, receive prestigious accolades like the D Show ‘Best TV Commercial’ honor,” commented Olivier Francois, Head of Fiat and Chrysler Group LLC.
“‘Seduction’ started out as a video supporting a speech and then went viral on the web. Our dealers saw it, loved it and wanted to see it on television,” he added.
VIDEO