According to a new Fiat Group document that outlines the company’s European plans through 2016, the Italian carmaker has decided to change its strategy and rely much less on mainstream products like the Punto and Bravo and more on premium and special vehicles, be that the Fiat 500 family, or the re-born Alfa Romeo and Maserati brands.
We’ve already told you about Alfa Romeo in a previous article (see here), so let’s see what the future holds for Maserati.
Besides the new Quattroporte flagship sedan that will make its world premiere in Detroit next month, over the next four years through 2016, Maserati will expand its range with two brand new offerings, the Ghibli mid-size sedan, the Levante SUV (production version of the Kubang), and a trio of sports cars that will likely be direct replacements for the GranTurismo, GranCabrio and GranSport.
The production sheet shows that the Ghibli will be priced from around €50,000 in Europe or about US$66,000 at today’s exchange rates, with the Levante costing between €60,000 and around €120,000 (US$80,000 to US$160,000), though, in both cases, pricing in the U.S. will probably be lower.
Notably, there’s no mention of the rumored compact SUV.
With the new additions to its range and the replacements for the Quattroprote and its sports car models, Maserati plans to increase its annual sales to around 50,000 units by 2015.
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