Like many other European luxury carmakers, Rolls Royce is also looking outside its home market to increase sales, with the British firm’s CEO Torsten Mueller-Oetvoes revealing plans to expand the number of dealers from 105 today to 120 in countries including Chile, Thailand and Vietnam, during an interview with Bloomberg News.
And while everyday Europeans are feeling the pinch in relation to the debt crisis, Oetvoes told the news agency that the number of households with over $5 million in assets and therefore, potential clients of Rolls Royce, are expected to increase by 3 to 5 percent annually (!) over the next few years.
While expanding your network is one way to draw in more customers, you also need to have the right mix of products, which brings us to Rolls Royce’s next project, that of a new, lower priced and sportier model than the Phantom Drophead Coupé based on the underpinnings of the smaller Ghost sedan.
Filmed here while testing in and around the Nürburgring racetrack in Germany, the as-of-yet unnamed coupe is being heralded as the brand’s first performance model and will feature a tuned version of the Ghost’s 6.6-liter twin turbo V12 engine delivering 600-horsepower or more.
Video Credits: CarPix for CarScoop
VIDEO