If you had any doubts that GM is attempting to make future buyers of its all-new Corvette Stingray feel younger in one by adapting the car’s styling as well as its own marketing efforts to reach the PlayStation and Nissan GT-R generation of youths, look no further than to its connection with the Gran Turismo 5 (GT5) racing game.
After offering GT5 users the chance to drive a camouflaged prototype of the new Corvette C7, a challenge that more than 500,000 people accepted since last November, Chevrolet and Polyphony Digital Inc., the developers of the racing game franchise, are now making the production model available for download.
The new Corvette Stingray will be available as a free download through the PlayStation Store on PS3 on Tuesday, January 15.
“Getting behind the wheel of the all-new Corvette Stingray – the most powerful and sophisticated standard Corvette ever – is sure to be a thrilling experience,” said Chris Perry, vice president of Chevrolet Marketing. “Through this unique collaboration with Gran Turismo, Chevrolet is able, for the first time, to give performance car enthusiasts access to such an exclusive driving experience the day after the Corvette Stingray’s world debut.”
GM adds that during the creation of the virtual Corvette Stingray, “careful attention was paid to the tiniest details of the new design inside and out, as well as to the enhanced performance driving characteristics – down to the shift schedule for the seven-speed manual transmission with Active Rev Matching.”
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