There’s no end to The Harlem Shake videos popping up right and left on the internet, and as one would expect, the new viral phenomenon has caught the attention of advertisers and marketing people in the auto industry as well.
Following in the footsteps of so many others, Red Bull Racing Australia and even four-time champion NASCAR driver Jeff Gordon (with the help / push of sponsor Pepsi) and his team who will run the new Chevrolet SS, joined in on the “Harlem Shake” silliness and posted their own videos.
“It was one of the best times I’ve ever had, certainly the best time I’ve ever had in my race shop with my guys in there,” said Gordon during NASCAR Media Day. “Luckily it was quick, so it didn’t take them away from their jobs for too long — because there’s a lot going on at the shop. It turned out fun. I’m a little embarrassed at my dancing, but it was still worth it.”
Race through the break to watch both clips along with two more, one made by professional stock car motorsports team, Michael Waltrip Racing, and another one from a Texas car meet.
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