Besides being the world’s largest luxury car manufacturer, BMW is also renowned globally for its motorcycle division, which uses exactly the same brand logo as its car-making business.
Established in 1923, BMW Motorrad celebrates its 90th anniversary this year. To celebrate this milestone, the German bike manufacturer thought of rewarding itself with a sweet gift.
We’re not talking about the retro-style anniversary bike that will launch later this year, but a 90-second video showing BMW motorcycles built during the manufacturer’s 90-year history. It’s all there; from racing bikes to cruisers, and enduro motorcycles to touring and sport bikes.
Another reason to love BMW Motorrad is that people there know how to hold on to a good tagline when they have it – just how good does “The Ultimate Riding Machine” sound to you?
By Dan Mihalascu
VIDEO