Who said that you have to show the actual product you are advertising in a commercial to get the message out and make the viewer aware of its most important attributes?
If you play your creative cards right, you don’t, as Peugeot proves with a new series of television spots about the all-new 208 GTi hot hatch.
The French company’s creative agency came up with three different ads to demonstrate the connection drivers have with the 208 GTi, of which we only see the badge at the end of the spots.
We won’t tell you more about the ads as we’ll ruin the surprise, so go forth and explore the videos for yourself after the break.
VIDEO