Up until now, Lincoln has failed to compete against, not only competent German and Japanese luxury brands, but also even home rival Cadillac. Still, if there’s one thing Lincoln can say it has been successful at over the years, it is the livery business, especially with the now-defunct classic Town Car.
Ford’s premium division already caters to the needs of limousine and chauffer operators with the newer MKT Town Car edition, and it is now adding a second car to its livery vehicle fleet program, the MKS.
Lincoln previewed the MKS Livery sedan in February during the opening of the 2013 International LCT Show at the MGM Grand Hotel in Las Vegas, to gauge customer reaction. The company said that initial response “has been very favorable” and so it decided to go ahead and add the car to its livery range.
“We listened to market needs to enable the Lincoln MKT Town Car to become a worthy successor to the Town Car Executive L, and now look forward to doing the same with the new MKS Livery sedan,” said Matt VanDyke, Director, Lincoln Global. “This new model will continue our long presence in this industry, and Lincoln remains committed to this segment going forward.”
Lincoln said the 2013 MKS Livery sedan starts MSRP of $43,865 and will be available in AWD and FWD versions, with three different types of product packages. According to the company, fleet discount incentive for the MKS is $3,000 per vehicle, the same as on the MKT Town Car.
The automaker noted that it will allow QVM-certified manufacturers to extend the MKS sedan up to 4-to-6 inches “based on Ford engineering recommendations”.
*Regular Lincoln MKS featured in the pictures
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