Audi is a company known for innovation, and this is the essence of a new series of commercials released by the luxury car manufacturer in the United States. The main ad, called “It Couldn’t Be Done”, tells the story of 100 years of Audi innovation, with the other clips highlighting key elements of the brand’s vehicles.
The 60-second long commercial features a narration of the “It Couldn’t Be Done” poem written by Edgar Albert Guest. Beginning with Audi’s founder, August Horch, and ending with the quattro system, we are shown some key moments in the company’s history while listening to the motivational lyrics.
The new campaign also includes four short ads dedicated to Audi’s advances such as the Quattro system and LED lights, plus another two that focus on the carmaker’s attention to detail and safety. You can watch them all below.
By Dan Mihalascu
VIDEO