From the glittery and short-lived world of modern pop-stars comes our next story of marketing hype with Citroen promoting the appearance of its DS3 Cabrio in the brand-new music video from English-Irish girl group “The Saturdays”.

The new song, which is set to be released at the end of June, is called ‘Gentleman’, and besides unashamedly advertising the chic French supermini with the rolling canvas top, it puts the spotlight on Swarovski jewelry, the second company to place its products in the video clip.

Feel free to watch the music clip in the video below and share your thoughts on product placement in general, in the comments.

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