The Dodge brand is making use of its partnership (you can call it sponsorship, if you prefer) with Syfy and Trion Worlds on the “Defiance” television series and online video game to promote the Charger sedan in a new co-branded TV spot.
Dubbed the “Dodge Charger | Defiance”, the commercial aired this week in conjunction with the first appearance of the sedan as the hero vehicle driven by protagonist Nolan (Grant Bowler), a law-keeper in the city of Defiance.
If you haven’t seen the television series or played the game, Defiance is a story set in the year 2046 in a post-apocalyptic Earth with humans trying to survive after the arrival of seven unique alien races.
You can watch the spot right after the break.
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