Seat has released the new Leon in Mexico, a market where the Spanish marque is hoping to consolidate its position among the 10 best-selling brands. Over the past two years, Seat has grown 60 percent in Mexico, largely due to the success of its Ibiza subcompact.
In the first four months of this year, Seat has delivered 7,360 vehicles, accounting for a growth of 8.5 percent and ranking as the ninth best-selling brand in the country.
“We are confident that the strength of the new Leon will help us continue to grow in Mexico. Our commercial offer is renewed with the Leon, that enables enjoyment of the latest technology and offers great value for money”, said Edgar Estrada, head of Seat in Mexico.
For the last three years, Seat has grown steadily in Mexico, with 13,380 sales in 2010, 18,115 in 2011 and 21,114 in 2012. According to 2012 sales data, Mexico is Seat’s sixth most important market and the second most important outside Europe, after Algeria. Total auto sales in Mexico last year neared 1,000,000.
With the new Leon, of which more than 25,000 units have been sold in Europe in less than six months, Seat wants to emulate the success of the smaller Ibiza. Deliveries of the five-door Leon will begin in the country in June, with the Leon SC three-door version to arrive in the last quarter of the year.
Both versions will be imported from Spain. The Leon aside, Seat also sells the three- and five-door versions of the Ibiza, the Altea XL and Freetrack, and the new Toledo in Mexico.
By Dan Mihalascu
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