In a move that could force even more mainstream carmakers to follow the example, General Motors is expanding its free maintenance program for two years or 24,000 miles (38,616 km), whichever one comes first, across its entire lineup, including the Chevrolet, Buick and GMC brands.
GM introduced this program –albeit for four years or 50,000 miles- to Cadillac vehicles beginning with the 2011 model year, mainly as a response to BMW’s complimentary service in the States, and had recently announced a similar deal to cover the scheduled maintenance costs for two years or 24,000 miles for its 2013 Chevrolet Silverado and GMC Sierra pickups.
VW and Toyota have been offering similar programs for years.
“This new plan will kick off our customers’ ownership experience on the right foot and keep our strong sales momentum going,” said Dan Akerson, GM Chairman and CEO, who announced the plan at the automaker’s 2013 annual meeting of stockholders.
“We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road,” Akerson added. “It’s all the more important to bring customers to our service facilities for routine maintenance to further enhance the quality and reliability of their GM vehicles.”
GM’s free maintenance program includes certain scheduled services for two years or 24,000 miles, whichever occurs first, and will be offered to all customers who purchase or lease a new 2014 model year Chevrolet, Buick or GMC car, truck or crossover in the U.S.
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