Here’s a very positive number for General Motors and its Chevrolet brand: +229 percent. That’s how much the bow-tie automaker’s small and compact car sales grew year over year, from the second quarter of 2010 to the same quarter this year – though, the Detroit company doesn’t clarify whether it’s referring to North American or global sales.
According to GM, Chevrolet’s share of buyers under 35 continues to increase year over year, with vehicles such as the Cruze compact, Sonic sub-compact and the Spark mini.
“Leading the segment is the Cruze, which is among the top-selling Chevrolet vehicles to those under 25,” stated GM. “One in four Sonic and Spark buyers are also under 25, while nearly seven in 10 buyers of those cars are new to Chevrolet.”
Understandably, appealing to younger buyers is an important factor in GM’s strategy.
“Nearly four in 10 millennial buyers are purchasing within the compact car segment,” said Dora Nowicki, Chevrolet Sonic marketing director. “As a brand, we recognize the importance of partnering with next-gen buyers and engaging with them before, during and after purchase.”
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