Audi, and the VW group in general, is hell-bent on getting the entire world to like their diesel cars, and obviously, spend money to buy them. However, while they had no trouble convincing us Europeans that diesel is the way to go, in the U.S., it’s proving to be a slightly more difficult battle to fight – it is a winning battle, though, albeit a hard-fought one as well.
Still, they are doing it the best way they know how (and can), through clever thought-provoking marketing. Now, they’ve released two videos to serve this purpose, though they go about doing it in radically different ways. Their aim is to popularize their range of diesels, that has been revised for 2014, and now offers the A6, A7, A8 L, Q5 and Q7.
The ads themselves are frankly very good, and it really seems that humor has not been lost on the VW group’s promo arm – the first ad, the one featuring the diesel-powered A8 L, is great by any standards, while the second one tries to give prospective buyers peace of mind with the fact that only about one in two US fuel stations also sell the black stuff.
By Andrei Nedelea
Story References: Audi via Jalopnik
VIDEO