Ever heard of the online and special event shop Gilt? We didn’t and if it wasn’t for the their tie-up with Infiniti, there’s a good chance we would have remained unaware of its existence.
Gilt and Infiniti held hands together with designers Thom Browne and Zac Posen to build two one-of-a-kind custom-tailored Q50 sports sedan, each carrying a price tag of $75,000 (equal to €57,000), with a portion of the proceeds to benefit the St. Jude Children’s Research Hospital charity.
The Thom Browne-designed 2014 Infiniti Q50 comes in a reflective chrome finish for the outside, and red, white and blue stripe on the seats and in other areas of the cabin, plus silver trim elements for the inside. Browne also designed a luggage set that is custom fit for the Q50 and a solid silver personal card case.
You could say the Zac Posen 2014 Infiniti Q50 plays with opposite shades as the exterior sports a matte finish at the front and ending in dark grey with a high-gloss finish at the rear, while the interior uses more premium materials, including velvet, shagreen, and leather, in shades of red. The owner of the car will also receive a complimentary limited edition ZAC Zac Posen Smartphone Clutch.
In addition, the two buyers of the Japanese sports sedans will each receive $10,000 of Gilt.com shopping credit, as well as a style session at Gilt.
If you’re interested, you can head www.gilt.com/InfinitiQ50 for more details. And for the record, if you think this move sounds more like a marketing gimmick to promote Gilt instead of Infiniti, we’re with you…
PHOTO GALLERY
