When is enough, enough? How many sub-categories and niches of niches does BMW have to be represented in to satisfy its market thirsty management?
We can’t answer that question, but BMW’s need to introduce all sorts of different kind of cars seems to have rubbed off on the minds and thoughts of industrial design students like Ismet Çevik.
The Turkish designer has teased one of his upcoming projects named the BMW Sportback Concept with the release of a set of digital renderings of the front and rear ends of the car. We also discovered an image of a “7-Series Sportback” study in his portfolio drawings, but we’re not sure if it’s the same model.
We’re interested to see the full picture, as the initial images do look promising.
Story References: Ismet Çevik via Worldcarfans
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