In a rather playful twist, the Chrysler Group has made the decision to allow fans of the brand to name new shade of blue for the 2014 SRT Viper, which right now, is listed as “No Name Blue” on the brand’s website. Just don’t call it baby blue or Estoril blue – BMW may take offense with the latter and unleash the company lawyers.
To make things more interesting about the christening (see how that rhymes?), Chrysler is launching a contest at www.driveSRT.com/colorcontest, with the fan who submits the winning name to earn a free trip to the 2014 Rolex 24 Hours of Daytona at Daytona International Speedway.
“The SRT Viper Color Contest gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said SRT boss Ralph Gilles. “This contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”
The contest will remain open for submissions from October 17 through Thursday, October 24, with public voting to take place on Monday, November 4 through Monday, November 11.
So, what would you name this shade of blue for the Viper? Please do tell in the comments area below and up-vote the ones you like.
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