Back in 1970, when American Motors Corporation (AMC) was still trying to put up what turned out to be a futile fight against Detroit’s Big Three, it enlisted the help of a young actor who had not yet made it big in Hollywood to participate in a television commercial for the Ambassador sedan; his name was Robert De Niro.

In the 30 second spot that was unearthed and brought to our attention by the folks over at Aol Autos, 27-year old De Niro is depicted as a successful college graduate who visits Little Italy in a spanking new AMC Ambassador impressing his family and friends.

And being the 1970s, the creators of the ad had no problem to include all kind of exaggerated Italian American stereotypes…

Watch it in full in the video below the break.

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