Another luxury automaker is looking to build a production facility in Brazil, following announcements made by Mercedes-Benz, Audi and BMW in the last twelve-or-so months.
Reuters informs us that talks are already well underway between government representatives of the Rio de Janeiro state and officials for the Jaguar-Land Rover group regarding the construction approval of a $437 (€321) million production facility that will become operational in two years’ time.
Once all the paperwork is out of the way, which ought to very soon, according to Luiz Carlos Ferreira Bastos, the mayor of the town of Itatiaia where the factory is to be built. He emphasized that “everything is very advanced with only minor details to be worked out,” adding that the factory could employ as many as 700 people.
The source also quotes a representative of the Indian-owned automotive group who acknowledged the news saying “Jaguar Land Rover confirms that it is carrying out a study on the installation of a manufacturing unit in the country… At this time, we cannot confirm the size of the investment or other details of the study.”
It seems that the tax incentives offered by the country’s government in order to attract foreign investment have paid off, but there is also a growing need for luxury products in Brazil, the largest economy in the area, and one that has been noticeably maturing in recent years, so much so that it even got its first Rolls Royce showroom, opening in Sao Paulo, last year.
By Andrei Nedelea
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