The New Year brings a fresh brand identity for Caterham, which has just tossed the covers off its latest corporate logo designed to be used across all arms of the group, including Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.
Caterham states that the new branding with green tones and a colored Union Flag emblem reflect the brand’s “proud British heritage”, while also mirroring the brand’s commitment to deliver “accessible fun across its whole spectrum of businesses”.
Tony Fernandes, Caterham Group Co-Chairman commented the following on the new logo:
“The Caterham coloured Union Flag emblem is our celebration of Caterham’s British heritage. The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people’s faces. It is a proud British brand, one that celebrates Britain’s engineering prowess and we, in turn, are proud to showcase our British heritage.”
The unveiling of the new brand identity comes only a few days after Caterham announced its best export year ever, with sales expected to grow even further in 2014 as the automaker has established an official dealer in the States.
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