Since so many people are so into the digital driving worlds of the likes of the Sony Playstation Gran Turismo and Microsoft xBox Forza, automakers are turning to gamers to increase their brand’s visibility and likeness among consumers.
Following an online design competition on the xBox Forza, in which Honda asked gamers to create their own Forza Motorsport Civic Si Coupe, more than 17,000 members of the gaming community chose Tiffany Labedz’s proposal as the top design.
Honda will take the virtual concept and turn it into a real life car that it will present at next week’s 2014 Chicago Auto Show, with further details to be announced.
In addition, the Japanese company said, “Chicago Auto Show attendees will also get the opportunity to be among the first to race the 2014 Civic Si Coupe in Forza Motorsport 5 on Xbox One demo stations in the Honda booth”.
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