For a long time, BMW chose to keep its Individual customizing program under a cloud of mystery (at least to your typical buyer), but not so much anymore, as the Bavarians are more actively promoting it.

Shortly after the announcement of the new 4-Series Gran Coupe, BMW dropped a first set of photos of the sleek five-door liftback dressed and colorized in the options offered under the Individual program.

The car’s body is featured in a Moonstone metallic paintwork and wears 19-inch Individual V-spoke 626 l alloy wheels wrapped in low-profile rubber.

Inside, the Gran Coupe sports fine-grain Merino leather in Nutmeg with contrasting piping and filigree stitching for the seats, door panels and the lower section of the dashboard, along with a black leather covered upper dash and fine-wood trim Ash Grain White.

PHOTO GALLERY

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