Maserati is celebrating the North American roll out of the 2014 Ghibli, Quattroporte and GranTurismo lines with a special seven-page pictorial feature titled “Beyond the Swimsuit” in the introduction part of Sports Illustrated’s 2014 Swimsuit Issue.
Shot by Italian photographer Francesco Carrozzini, the 7-page pictorial piece brings together ‘day in the life’ scenes that befit German supermodel and Emmy award winner Heidi Klum: the Hollywood star with the Quattroporte Zegna Limited Edition, the business woman with the Ghibli S Q4, and thrill-seeker with GranTurismo MC Stradale Trofeo Race Car.
“We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, ‘Strike’, featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue,” said Maserati CEO Harald Wester.
“I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni,” said Heidi Klum. Besides promoting Maserati, the campaign’s aim is to strike against the stereotypes of modeling by showing that, many of these women went on to become more than just models.
By Dan Mihalascu
PHOTO GALLERY
