Alfa Romeo’s flagship sports car, the 4C, will get regular updates each year to keep enthusiasm alive, the company’s marketing boss revealed.
“We made a promise, and that was every year we will tell you something new about 4C, Alfa Romeo’s head of marketing Alberto Cavaggioni told Top Gear. An example is the recently revealed 4C Spider pre-production study.
“The first update that you saw was the most important one and that’s the one you saw at Geneva this year. The Spider. We were very keen to make sure we were in a good position to present this car,” Cavaggioni said, adding that interest for the 4C Spider has been huge. Alfa Romeo is trying to bring it to market as soon as possible, with the target being early 2015.
The executive said that the life cycle of the 4C will be at least four to five years, and did not rule out a hardcore “RS” type model for the mid-engined sports car.
“I cannot tell you too much at the moment, but we’re working very hard to make sure the DNA of the brand will continue. We know many people and customers are asking for this kind of thing, and we look into them so we’ll see,” Cavaggioni mentioned.
He added that the Alfa 4C has racked up around 1,700 orders in Europe, the Middle East and Africa. The 4C has yet to be launched in other territories, too, including the very important U.S. market, with the 4C marking Alfa Romeo’s return there.
By Dan Mihalascu
Note: Alfa Romeo 4C Official WTCC safety car pictured
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