Audi has kicked off its ad campaign for the 2015 Audi A3 sedan in the U.S. with the 60-second TV commercial called“Dues”, featuring comedian Ricky Gervais, celebrity chef David Chang, photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny.
The cinematic spot “Dues” features each character reciting lines from “We Are the Champions” by Queen. The spot focuses on the “uncompromised” nature of these trailblazers, with each character being also profiled in an online video series called “Uncompromised Portraits” on Audi’s YouTube channel.
“Building off the ‘Stay Uncompromised’ theme that debuted during the Super Bowl, the new campaign for the Audi A3celebrates fearless individuals who refuse to compromise: whether they’re entertainers, athletes or Audi engineers,” said Loren Angelo, Director of Marketing, Audi of America.
The campaign also features two 30-second TV spots that highlight technology from the new A3: the 4G LTE connectivity and the MMI touchpad with handwriting technology.
The new Audi A3 sedan goes on sale this spring in the U.S. priced from a base MSRP of $29,900. Later in the fall Audi will also launch the A3 Cabriolet, the A3 TDI clean diesel sedan and the S3 sedan, while the A3 Sportback e-tron gasoline electric plug-in hybrid will arrive in early 2015.
By Dan Mihalascu
VIDEO