While we may poke some fun at you if you think that’s a Ford-face in the gallery, no one here will say anything if you have to check out the moniker of each car to make sure which Aston Martin model you’re looking at – okay, with the exception of the Rapide.
What’s new at Aston Martin’s Geneva Motor Show stand are the more “dramatic” looking DB9 Carbon Black and Carbon White editions and the V8 Vantage N430 special, offered in both Coupe and Roadster styles with a power hike to 436PS.
A big part of the display is dedicated to the brand’s “Q” customization division that allows buyers to individualize their cars with different paints, trim accents and leathers, and even create one-off car commissions such as last year’s CC100 Speedster Concept.
Besides showing the “Q by Aston Martin V12 Vantage S” and “Q by Aston Martin Vanquish Volante”, the British marque also created the Q Lounge concept, which it says, “will be the blueprint for similar bespoke specification rooms in selected Aston Martin dealerships around the world”.
General Manager of VIP and Q by Aston Martin Sales, Matthew Bennett, explained:
“The service is a natural extension of what many of our customers have expected of us for many years. The process of creating and specifying a new Aston Martin can take some time – time that our customers rightly expect to savour. What Q by Aston Martin adds to that already exciting process is the freedom to think beyond specification sheets and options lists – to challenge the designers and engineers here at Gaydon to use their talents to produce something truly remarkable, and unique.”
By John Halas
PHOTO GALLERY
