All-New 2015 Hyundai Genesis Priced from a Low $38,000* in the US

Hyundai officials kept their promise to retain a sub-$40,000 sticker for the new and improved 2015 Genesis sedan, with the mid-size model starting from $38,000, or $38,950 if you include the $950* delivery charge, for the well-equipped entry-level version that gets its power from a 311hp 3.8-liter V6 engine paired to an 8sp automatic turning the rear wheels.

While the base MSRP represents a $2,800 increased over the outgoing (and still available) 2014 Genesis with the 333hp 3.8L V6, Hyundai states that, besides the bigger body and new design, the second-gen model also “delivers significantly more standard content”, including, but not limited to, 8-inch navigation with rearview camera, paddle shifters, hill hold control, power folding mirrors, HD Radio and driver knee airbag.

The 2015 Genesis sits between a BMW 5-Series and a 7-Series (SWB) in terms of size at 196.5in (4,990mm) long, but it’s pricing effectively places it next to the BMW 3-Series (328i starts at $37,300), and even the Mercedes-Benz CLA, which may start at $29,900 (sans D&H), but it lacks many of the standard features found on the Hyundai and can easily end up costing more. Of course, this only makes sense if you don’t care about the fancy badge.

For the first time, the Genesis is also offered with the option of all-wheel drive for the V6 engine ($2,500 more than the RWD model), while at the top of the range is the 420hp 5.0-liter V8 edition that is available exclusively with RWD and has an MSRP of $51,500*.

“The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less,” commented Dave Zuchowski, CEO of Hyundai Motor America. “Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we’re able to pass the benefits of this strategy directly to our valued customers.”

STANDARD FEATURES [From Hyundai]

Genesis 3.8L RWD

Genesis 3.8L RWD has a MSRP of $38,000, excluding $950 freight, and includes the following standard features:

18-inch Alloy wheels with P245/45R18 All-Season tires
Vehicle Stability Management (VSM)
Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
Nine airbags: Advanced dual front airbags with Occupant Classification System (OCS), front and rear seat-mounted side-impact airbags, roof-mounted side-curtain airbags, driver knee airbag
Front and rear outboard seat belt pretensioners
Anti-whiplash front head restraints
Automatic headlights w/ LED headlight accents
Daytime running lights
4.3-inch TFT LCD cluster display
Power folding outside mirrors with Genesis logo puddle lamps
Hands-free Smart Trunk opener
Heated dual power outside mirrors with turn signal indicators
12-way power heated leather front seats (with power lumbar)
Leather seating surfaces
Power windows with front & rear auto-down/up with pinch protection
Electroluminescent gauge cluster
Proximity key with push-button start
Intelligent drive mode select
Leather-wrapped steering wheel with tilt and telescopic adjustment
Steering-wheel-mounted cruise control and audio controls
Dual automatic temperature control
Auto-dimming inside rearview mirror with compass & HomeLink®
Touchscreen Navigation System w/8-inch Display
Rearview camera
AM/FM/SiriusXM®/CD/MP3/HD Radio® audio system with 7 speakers
Bluetooth® hands-free phone system and audio streaming
Rain-sensing wipers w/ auto defogger windshield
TPMS with individual tire pressure indicator
Hyundai Blue Link® Infotainment System with Google™ (90-day trial)
SiriusXM Travel Link® (includes SiriusXM Traffic, stock, sports, weather, gas prices, movie info – 3-year complimentary)

Genesis 3.8L AWD

Genesis 3.8L AWD has a MSRP of $40,500, excluding $950 freight, and includes all of the 3.8 RWD equipment plus the following features:

HTRAC AWD system
Heated rear seats
Heated steering wheel
Headlamp washer

Option Packages Available 3.8L RWD and AWD

3.8L Signature Package – $4,000 Option Package MSRP

Power tilt-and-slide panoramic sunroof
Integrated memory system (IMS)
Power tilt-and-telescopic steering wheel
Auto-dimming outside mirrors
Blind spot detection with rear cross-traffic alert
Lexicon® 14-speaker Discrete Logic 7 Surround Audio
HID headlights
Parking guidelines
Power rear sunshade and manual rear side shades
Ventilated front seats

3.8L Technology Package – $3,500 Option Package MSRP

(Requires Signature Package)

Ultra-premium leather seats
Power driver seat cushion extender and side bolster
Lane departure warning system
Lane keep assist
Smart cruise control (full stop / start capability)
Haptic steering wheel
Automatic Emergency Braking (AEB)
Electronic parking brake w/ automatic vehicle hold
Pre-safety seatbelt
High beam assist
Front & rear parking assistance system
7-inch TFT LCD cluster display

3.8L Ultimate Package – $3,500 Option Package MSRP

(Requires Technology Package)

Genuine matte finish wood trim & aluminum trim
Full color head-up display
Premium DIS Navigation w/9.2-inch HD Display
Lexicon® 17-speaker Discrete Logic 7 Surround Audio
Power trunk lid
Dual-mode climate control with CO2 sensor

Genesis 5.0L RWD

Genesis 5.0L RWD has a MSRP of $51,500, excluding $950 freight, and includes all of the Genesis 3.8L Technology Package equipment plus the following features: