You know it’s a slow news day when we nitpick online magazines, but we couldn’t resist poking some harmless fun at Car&Driver’s piece titled “Ka-Ching! Ka-Ching! 2015 BMW X4 Pricing Leaked” and dated April 4, 2014.
The author writes: “Just days—hours, really—after the BMW X4 made its official debut at the Beijing auto show, prices for the U.S. model have appeared on Autoblog, apparently through a leak.”
For the record, the Beijing Auto Show won’t open up to the press world until April 20, 2014, while U.S. pricing from the BMW X4 has been available since its online reveal more than a month ago on March 5, 2014 (see our piece here). Evidently, C&D confused the leaked order guide that was out on April 3, with vehicle pricing.
Still, you could always follow the advice of MT/Automobile Mags’ Todd Lassa who once told readers in a piece regarding traditional journalism and the blog-o-sphere, “So here’s my advice, dear modern multi-media consumer: when you want the real story, come back to this space and other websites of well-established news organizations”.
Update: In true 007 style, Car&Driver…quietly reacted to our piece by making the necessary adjustments to their article, bringing the X4’s world premiere from the past to the future and also corrected the false “leaked” pricing (see the print screen below or check the cache paged here) without mentioning the corrections
By John Halas
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