Peugeot chose April 1 to introduce the Audio Sonic Personalization Program in the UK, which allows users of Peugeot cars to personalize their car horns using a new technology. The horns can be chosen from a library of sounds, but customers can also create and upload their own via a smartphone.
Developed by engineers and sound designers at Peugeot’s Technical Center, the new Audio Sonic technology will be a standard feature across the entire Peugeot range from July 2014 onwards.
The horn sound can be changed at any time, so that users can enjoy a truly individual horn from the extensive audio library. “Birdsong or Bach, Jazz Trumpet or Dubstep, the only limit will be our customers’ imaginations” said Orvil Pondaiss, Peugeot’s New Head of Audio Sonic Personalization.
“We’re delighted that our customers will be able to take personalization to the next level with our new feature. We’ll be offering guidance on how to create a distinctive horn that will get a positive reaction from fellow drivers. Hopefully thousands of Peugeot customers will be looking forward to getting their own horn later this year,” Pondaiss added.
LOL yourself out with the video that follows.
By Dan Mihalascu
VIDEO