China is one of Rolls-Royce’s main markets for its Bespoke cars, with the luxury car manufacturer bringing a customized Rolls-Royce Phantom at the Beijing Auto Show later this week.
Called the Pinnacle Travel Phantom, the personalized limousine is a new Bespoke Collection model conceived both “to celebrate the Chinese love of travel and the success of the Bespoke program in China”, according to the British firm.
Rolls Royce quotes the World Tourism Barometer published by the United Nations World Tourism Organisation, as saying that China is the “largest outbound travel market for the second year in a row, spending an estimated $125 billion (€90 billion) on travel in 2013”.
The press release says the Rolls-Royce Pinnacle Travel Phantom “offers a luxuriant color palette, opulent, sumptuous materials and the most complex hand-crafted marquetry ever seen in a Rolls-Royce, which evokes the experience of travelling on luxurious cross-continental trains”.
Inside, there’s a two-tone exterior color scheme of Madeira Red and Silver Sand with Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats.
Rolls Royce also highlights the marquetry craftsmanship:
“The pièce de la resistance, however, is the most complex and intricate marquetry ever seen inside a Rolls-Royce. Using methods akin to the artistry of fine furniture makers, Rolls-Royce creates perfection through a process that marries cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool – the human eye.”
This motif is found on the front-fascia pieces of glove box and passenger panel to the rear picnic tables and door cappings, as well as onto the door cards through 24,633 individual stitches.
By Dan Mihalascu
PHOTO GALLERY
