Following Mary Barra’s appointment as General Motors CEO, another female automotive executive is promoted at the helm of a volume automaker. Linda Jackson, currently managing director of Citroën UK & Ireland, has been appointed CEO for the Citroën brand with effect from June 1, 2014.
Linda Jackson has over 35 years of experience in the motor industry in a variety of financial and commercial roles, and has held the position of Managing Director of Citroën in the UK since 2010. She will replace Fréderic Banzet who is taking up a senior role in FFP (Société Foncière, Financière et de Participations), a France-based holding portfolio company and shareholder of PSA Peugeot Citroën.
Also effective on June 1, Yves Bonnefont is appointed CEO for the DS brand to accelerate the development of DS as a premium marque. Bonnefont is currently Director of Strategy for the Group and deputy CEO for the Citroën brand.
Both Linda Jackson and Yves Bonnefont will be responsible for implementing the “Back in the Race” strategic plan for the Citroën and DS brands and will be members of the Executive Committee reporting directly to PSA Peugeot Citroën CEO Carlos Tavares.
Citroën will announce Linda Jackson’s replacement as head of UK operations at a later date.
By Dan Mihalascu
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