Whereas the presentations of the other Fiat Chrysler Automobiles (FCA) brands including Chrysler, Dodge, Jeep, Fiat, Alfa Romeo and Maserati (coming next), contained preliminary details about their future product portfolio, the Italians avoided getting into specific details about Ferrari during their annual investor meeting.
Instead, Ferrari said it will present a new model every year with all regular production cars maintaining a four-year life-cycle that will be followed by “M” (from the Italian word Modificato or modified for facelift) versions lasting another four years for a total life span of eight.
Ferrari’s 2014-2018 roadmap presentation also included a mention about the “selective launch of special series targeting high-end customers”, the continuation of the brand’s personalization, licensing and F1 racing programs and the company’s intention to keep annual production levels capped at 7,000 units to increase exclusivity (…and increase profits).
Oddly enough, the charts end with a bold caption stating, “Ferrari is not for sale”. We wonder who could have possibly been interested in buying Ferrari…
By John Halas
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