As BMW has accustomed us lately, every time the German automaker launches a new vehicle it releases a special presentation video, or “launch film” as it likes to call it. The latest model to get such a video is the recently launched second-generation BMW X6.
The new Sports Activity Coupé (SAC) is showcased on beautiful country roads, on a short off-road escapade (where it proves to be faster than a pair of horses), and overall looking shiny and expensive.
In my view, BMW is trying to convey to prospective X6 customers a glamorous image, selling them the illusion that by buying the car they will also get the lifestyle depicted in the video.
It’s not something new, however, as all automakers do it one way or another. What I still struggle to understand though is the BMW X6’s raison d’être. Despite the first generation’s undeniable success, I can’t see why someone would choose it over a BMW 5-Series Touring with xDrive or a BMW X5.
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