In order to provoke a kind-of “I see what you did there” reaction from those who lay eyes on the C4 Cactus for the first time, Citroen has created this amusing ad to put it in context.
Since the Cactus is such a weird and unusual looking car, it may be misinterpreted and harshly judged by those with rigid beliefs about how and what a normal horseless carriage should be like nowadays.
The ad is just as weird as the car, making no sense whatsoever at the start and then slowly starting to come together as information builds. It’s the kind of spot that would make you consider buying a car, instead of those stereotype-inducing take-smiling-family-from-A-to-B kind of promos…
What Citroen has managed to do is create a front-wheel drive crossover that looks bigger than its supermini platform would ever have you believe, it looks… distinctive and you never have to worry about parking lot dings on the doors ever again.
Cool ad, cool car!
By Andrei Nedelea
VIDEO