Using the mobile phone while driving is one of the leading causes of accidents worldwide. Many drivers believe that nothing bad can happen to them if they text, check out their social networks accounts or take a selfie for a few seconds while behind the wheel. The sad truth is that a few seconds is more than enough for a tragedy to happen.
To make people aware of this, VW has devised a clever public service announcement that was aired in a Hong Kong movie theater.
In order for the PSA to be effective, the location was equipped with a broadcaster able to send a mass text to everyone in the theater at once. While spectators were watching a driving POV short film, they all received texts.
I guess you see where this is going, so scroll down to watch the video and the spectators’ reactions.
By Dan Mihalascu
VIDEO